Brian Polangin

Your sales team just nailed the demo. The prospect is nodding enthusiastically. Your champion is ready to move forward. Then comes the phrase every B2B tech CEO dreads: "I need to run this by a few people." Those "few people" have multiplied exponentially. By 2025, more than half of younger buyers will rely on external sources—including social media and their value network—to help make buying decisions. Translation: you're not pitching to a committee of five anymore. You're pitching to a...

As a sales leader who's spent 20+ years driving growth in tech companies, startups and creative agencies, I've watched too many CEOs make...

For too long, businesses—especially in the B2B space—have treated sales and marketing as two distinct departments with different goals,...